WHAT DO YOU PLAN TO DO DIFFERENT IN 2016?
Position – seek a different set of associations in the mind of the market?
Product – develop a new service or tweak an existing one to better suit your clients’ needs?
People – hire some fresh talent or change your leadership approach to inspire your current team to greater heights?
Promotion – find new messages and media to capture attention and build affinity?
Promoters – facilitate more positive word-of-mouth from your allies and advocates?
Process – work in smarter ways to be more effective and efficient?
Pursuits – win those new dream clients?
Price – experiment with new pricing options to capture and create more value?
Place – extend your reach or footprint?
Practice – operate your business with more discipline and direction?
WHAT DOES JOEL BAROLSKY PLAN TO DO DIFFERENT IN 2016?
Four things to share…
I’m delighted to be partnering with Sue-Ella Prodonovich to present a new one-day public program for lawyers seeking to beat their budget, consistently. In challenging times many law firm partners need to reset (CONTROL-ALT-DELETE) their practice. Doing things the same old way and expecting different results is a recipe for failure. Click here to read more.
From 1 February 2016, I will be sharing new offices in the heart of Melbourne’s CBD, 350 Collins Street. My co-tenants include investment bankers Ben Cowen, Shaf Dewani and Jason Ellenport. I’m really looking forward to being part of this vibrant community of professional practice.
A Revamped Melbourne Uni Course
In October 2016, I will be teaching again at the University of Melbourne, Australia’s only university ranked in the top 50 in the world. This year my subject, retitled Management for Professionals, will include postgraduate students from the Faculty of Business and Economics.
There is a old saying that the best way to learn something is to teach it. Explaining key concepts in organisation design, strategy, practice economics, marketing and technology forces me to know my stuff. It also helps me stay abreast of the latest thinking and research and its practical application to professional services.
The key idea is to transform dull partner retreats and conferences into high-impact summits of the firm’s leadership group.
CALL TO ACTION
If you are changing at a slower rate than your competitive environment then you’re going backwards. Your 2016 action plan needs to reflect a fresh and different approach. Does it?