A blog by Joel Barolsky of Barolsky Advisors

PSF Journal Article

In Articles on 21 March 2012 at 4:56 pm

This week APSMA’s PSF Journal published an article I co-authored with Nicola Mendleson entitled “Relationship Capital: Next-Generation CRM”. You can access the article via this link: http://psfjournal.com

The article covers the following topics:

  • In what ways does relationship capital extend traditional CRM
  • Supporting evidence for the concept including data from Beaton Research & Consulting
  • Measuring relationship capital
  • Strategic implications of adopting a relationship capital approach
  • A tool for classifying your firm’s key client relationships
  • Tips for building relationship assets in your firm.

I welcome your thoughts and comments…

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