A blog by Joel Barolsky of Barolsky Advisors

PSF Journal Article

In Articles on 21 March 2012 at 4:56 pm

This week APSMA’s PSF Journal published an article I co-authored with Nicola Mendleson entitled “Relationship Capital: Next-Generation CRM”. You can access the article via this link: http://psfjournal.com

The article covers the following topics:

  • In what ways does relationship capital extend traditional CRM
  • Supporting evidence for the concept including data from Beaton Research & Consulting
  • Measuring relationship capital
  • Strategic implications of adopting a relationship capital approach
  • A tool for classifying your firm’s key client relationships
  • Tips for building relationship assets in your firm.

I welcome your thoughts and comments…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: